Last updated: 13 May 2026

This Privacy Policy describes how ShadowLobby.pro ("we", "us", or "our"), operated by ShadowLobby Pty Ltd (ABN 47 123 456 789), collects, uses, discloses, and safeguards your personal information when you visit our website at https://shadowlobby.pro (the "Site").

We are committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our Site, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

  • Subscribe to our newsletter (name and email address)
  • Submit a contact form (name, email address, and message content)
  • Request a game review or submit press enquiries

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

  • IP address and approximate geographic location (country/city level)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website or search engine
  • Device type (desktop, mobile, tablet)

This information is collected via cookies and similar tracking technologies. Please refer to our Cookie Policy for full details.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To send you our newsletter and gaming content updates (only with your explicit consent)
  • To respond to your enquiries, review requests, or feedback
  • To improve the content, functionality, and performance of our Site
  • To analyse Site traffic and user behaviour using aggregated, anonymised data
  • To comply with our legal obligations under Australian law
  • To detect and prevent fraudulent or abusive activity

3. Legal Basis for Processing

We process your personal information on the following legal bases:

  • Consent: Where you have given us explicit consent (e.g., newsletter subscription)
  • Legitimate interests: Where processing is necessary for our legitimate business interests (e.g., site analytics, security)
  • Legal obligation: Where processing is required to comply with applicable law

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyse Site traffic, and remember your preferences. You can control cookie settings through your browser or via our cookie consent banner. For detailed information about the cookies we use, please read our Cookie Policy.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

  • Service providers: Trusted third-party providers who assist us in operating our Site (e.g., email delivery, analytics). These providers are contractually bound to protect your data.
  • Legal requirements: When required by law, court order, or government authority.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

  • Newsletter subscriber data is retained until you unsubscribe
  • Contact form submissions are retained for up to 12 months
  • Analytics data is retained in anonymised form for up to 26 months

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmission, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Under the Australian Privacy Act and the APPs, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal obligations)
  • Withdraw consent at any time (e.g., unsubscribe from our newsletter)
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, please contact us at [email protected] or use our contact form.

9. Third-Party Links

Our Site may contain links to third-party websites, including game publishers, esports organisations, and streaming platforms. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected].

11. International Data Transfers

Our Site is hosted and operated in Australia. If you access our Site from outside Australia, your information may be transferred to and processed in Australia. By using our Site, you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact our Privacy Officer:

  • Email: [email protected]
  • Post: Privacy Officer, ShadowLobby Pty Ltd, Level 12, 1 Martin Place, Sydney NSW 2000, Australia

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).